Eric Omondi Named Kenya’s Top-Earning Content Creator with Ksh57 Million

Kenyan comedian Eric Omondi has been ranked as the highest-earning content creator in the country, earning about Ksh57 million in 2025 through influencer marketing deals, according to a recent industry report released in March and made public on Wednesday.

The report shows that social media influencer Amber Ray came second with earnings of around Ksh44 million. Other top creators such as Dem Wa FB and Jaymo Decin earned approximately Ksh35 million and Ksh25 million respectively from brand deals and sponsored posts.

Well-known creators like Tom Daktari, Crazy Kennar, and Awinja Nyamwalo also featured among the top earners. Tom Daktari and Crazy Kennar each earned about Ksh25 million and Ksh23 million, while Awinja earned around Ksh22 million. Musician Bahati also made an estimated Ksh20 million from brand partnerships.

Veteran content creators Pascal Tokodi and Njugush completed the top list, earning around Ksh20 million and Ksh16 million, respectively. The report notes that experienced creators continue to earn more due to long-term brand relationships and consistent partnerships.

Kenya’s influencer economy grows rapidly

The report also revealed that the top 10 influencers in Kenya earned a total of about Ksh296.2 million in 2025, showing how fast the digital creator industry is growing.

Across the wider market, Kenyan influencers are estimated to have earned over KSh1.07 billion in total, highlighting the strong growth of influencer marketing and digital advertising in the country.

Platform earnings breakdown

Instagram remains the most profitable platform for influencers in Kenya. Top creators are able to convert about 40.8% of their audience engagement into paid brand deals.

Facebook follows with a conversion rate of around 21.2%, offering moderate earning potential through sponsored content.

TikTok, despite having high engagement and views, lags in monetisation. Creators on the platform convert only about 12.2% of their views into income, showing a gap between popularity and actual earnings.

The report explains that high views do not always guarantee income. Earnings depend mainly on securing brand partnerships, negotiation skills, and having multiple income sources beyond social media views.

It also highlights a “discovery gap,” where some creators with millions or even billions of views still struggle to get paid collaborations.

Top earning sectors

The report further shows that the most profitable industries for influencer marketing in Kenya include:

Beauty and personal care
Food and beverage
Telecommunications and financial services

Small and medium-sized businesses account for nearly 80% of influencer deals, although the biggest payments still come from large companies with higher advertising budgets.